Free Essays on The Little Black Bloy, By William Blake

Experience through Innocence in â€Å"The Little Black Boy† William Blake’s â€Å"A Little Black Boy† was written at a time in English history when the slave trade was important to the countries economic strengths and anti-slavery sentiment was growing. The poem expresses innocence lost and the impact of life’s experience on a young black boy. The poem begins with the black boy lamenting the fact that he sees himself as being without light and sees the white boy as an angel. The black boy questions his mother as to why his skin is not white. Her reply in a form of protection transforms the black boy’s thoughts and he begins to see himself as being superior to the white boy. This is in direct contrast with the image of the white English child. The poem continues with the child’s mother assuring the child that he falls under God’s light as all God’s creatures do. Due to slavery the little black boy notices a difference in skin tone. He doesn’t see whites and blacks as equals; he knows that there is clearly an inequality among the races. In the first stanza, the difference is shown were the white boy is thought to be an angel. He is white because he is pure. On the other hand, the black boy sees himself as being mourned of light. The fact that he recognizes that he is different detracts from his innocence and weaves in the way life impacts his perception of himself. The black boy then questions his mother as to why his skin is different. In the mother’s teaching she is trying to protect the little black boy. In doing this she says that his black skin is a form of protection. And that he will shade the white boy as a cloud from the sun. The sun being an image of God is good and provides heat, light, and comfort allowing things to grow but also at the same time the sun can burn you. The mother also tells the black boy that his skin color also shows that he is closer to God because God chose him to bear ... Free Essays on The Little Black Bloy, By William Blake Free Essays on The Little Black Bloy, By William Blake Experience through Innocence in â€Å"The Little Black Boy† William Blake’s â€Å"A Little Black Boy† was written at a time in English history when the slave trade was important to the countries economic strengths and anti-slavery sentiment was growing. The poem expresses innocence lost and the impact of life’s experience on a young black boy. The poem begins with the black boy lamenting the fact that he sees himself as being without light and sees the white boy as an angel. The black boy questions his mother as to why his skin is not white. Her reply in a form of protection transforms the black boy’s thoughts and he begins to see himself as being superior to the white boy. This is in direct contrast with the image of the white English child. The poem continues with the child’s mother assuring the child that he falls under God’s light as all God’s creatures do. Due to slavery the little black boy notices a difference in skin tone. He doesn’t see whites and blacks as equals; he knows that there is clearly an inequality among the races. In the first stanza, the difference is shown were the white boy is thought to be an angel. He is white because he is pure. On the other hand, the black boy sees himself as being mourned of light. The fact that he recognizes that he is different detracts from his innocence and weaves in the way life impacts his perception of himself. The black boy then questions his mother as to why his skin is different. In the mother’s teaching she is trying to protect the little black boy. In doing this she says that his black skin is a form of protection. And that he will shade the white boy as a cloud from the sun. The sun being an image of God is good and provides heat, light, and comfort allowing things to grow but also at the same time the sun can burn you. The mother also tells the black boy that his skin color also shows that he is closer to God because God chose him to bear ...

Essential Points You Have to Include in Your Finance Case Study

Essential Points You Have to Include in Your Finance Case Study Essential Points You Have to Include in Your Finance Case Study Whatever subject or discipline you are studying, you need to be aware of and familiar with the different requirements or subject-specific elements of the assessment process. If you are studying a subject that requires you to submit written pieces for assessment, then there will be a specific style and structure that will help you achieve the best possible grades for your work. In this article, we’re going to take a look at the Finance Case Study. A lot of different types of degrees focusing on business, business studies, and economics will require you to submit a Finance Case Study as part of the assessment process. What Is a Finance Case Study? A case study is a form of writing used to thoroughly examine a situation or a subject. Generally, you are looking to reveal factors or insights that are relevant to deepening our understanding of the subject that you are examining. In terms of a Finance Case Study, you could be writing about a specific company, an industry sector, a commodity, or a country. There are a number of different aspects that your assessor will be expecting to see in your work to give it the depth of analysis that will give you top marks. The following are some of the points that you should include in your work. Diagrams Diagrams are a great way to visually describe information. There are lots of different styles of diagrams or charts that you can use the most appropriate style is going to depend on the complexity of the information that you are wanting to present. When you are creating a diagram, it is important to ensure that your reader will easily be able to understand what the diagram is telling them. Tables Most Finance Case Studies will include tables that help to organize and present detailed information. By bringing data together and presenting it in columns and rows, you are able to organize information to help make it more digestible for the readers. Your objective is to illustrate the analysis you have conducted so that complex information can be easily understood by someone reading about this subject for the first time. Numbers When it comes to writing a professional finance case study you are going to have to include some numbers data is essential for underpinning any analysis or points of view that you are trying to convey to your reader. If you are writing a case study about the profitability of a specific company over time, then it makes sense to include all of the relevant profitability data that illustrates the conclusions that you have reached. If your case study is trying to understand how the company has improved its profitability year-on-year, then the data helps confirm the validity of the subject you are exploring. Finance case studies are one of the most common forms of written assessment that you will come across in any form of business studies or degree at college or university. By understanding the structure and components required, you are well placed to maximize the grades you can achieve and progress your academic aspirations.

Network Security Research Paper Example | Topics and Well Written Essays - 2500 words

Network Security - Research Paper Example However, as technology evolved, the networks also became a part of everyday life. With the accessibility of networks, the security problems have also increased. Networks are increasingly becoming vulnerable to the threats present in the environment. The paper has researched on the threats that are posed on the network as well as the vulnerabilities that increase the security risks for the network. The final part of the paper also discusses the tools that help in implementing security policies as well as the formulation of security policy. Problem Statement Numerous hackers search for and exploit vulnerabilities of a system or a network on a day-to-day basis. Moreover, the tools that help in penetrating and exploiting networks and systems are becoming increasingly accessible and they are so simple to use that they require very little technical knowledge. The threats become even more real when the network connects to other networks, however, threats usually originate from the internal network more often. Research indicates that the 70% of threats usually originate from inside the corporate environment. Hence, any person in charge of networks needs to take a close look at the threats and vulnerabilities of a network. ... ions are in place to monitor and control unauthorized access, misuse, modification, or denial of the network and its resources (Simmonds, Sandilands, & van Ekert, 2004). The first phase of network security begins from user authentication, the most common form of which is a username and password. We can also call this as one factor authentication because we are using just one thing besides the username, which is the password that we already know. Similarly, another form of authentication is two-factor authentication that requires something like a security token, ATM card, etc. The next phase after authentication is a firewall that enforces access policies, for example allowing read/write capabilities to various documents available over the network (A role-based trusted network provides pervasive security and compliance, 2008). Firewalls have the ability of filtering unauthorized access, however, they sometimes fail to check for harmful content that might have entered into the network such as computer worms, Trojans, etc. We have anti-virus software or intrusion prevention systems that help detect and prevent the movement of such malware. Why Network Security? As networks have expanded with time, so have their security issues. The following are the three main reasons why any organization would invest into securing their network: Confidentiality Breach – Every firm would want their confidential information to be held confidential from the eyes of the competitors. Moreover, in an environment where everything has been transformed and saved in the electronic form, a secure network becomes even more important for a firm. Destruction of Data – Data is the most important asset for any organization as well as individuals. Data is processed to be converted into information

Organisational strategy(in report format) Essay

Organisational strategy(in report format) - Essay Example (Innocent, 2008b; MySpace News, 2007; Hickman, 2007; Scott, 2007) For the purpose of this study, the researcher will apply some of the available strategic models in examining the internal and external factors that has contributed to he success of Innocent Drinks. First, the researcher will apply the PESTLE, Porter’s Five Forces, Opportunities and Threats model to critically analyze the external factors within the period of 1999 – 2007 that made Innocent Drinks able to grab the biggest market share from its competitors. Using the Strength model, the researcher will critically evaluate the effectiveness of the business strategies used by Innocent Drinks between the period of 2002 – 2007. Eventually, the researcher will assess and discuss the impact of Innocent Drinks’ stakeholder pressure on the organization in terms of how Adam Balon, Richard Reed and Jon Wright might have affected the strategies they have chosen followed by analysing the relative power and interest of the three business owners. Using the Options Matrix, the researcher will also evaluate and discuss whether the future strategies of Innocent Drinks should either be based on fit or stretch strategies. As part of discussion, the researcher will discuss the impact of external factors and its direct effects to the changes on the competitive behaviour within the same industry. PESTLE, which stands for ‘Political, Economic, Social, Technological, Legal, and Environmental analysis’ (TVU, 2007), will be used in illustrating the macro-environmental aspects of Innocent Drinks. UK food and drink industries are highly regulated by several government agencies. In line with this matter, food and drink industry in the United Kingdom is highly regulated by Food Standard Agency in order to protect the health and consumers’ interests when it comes to food safety, nutrition,

Where Are You Going, Where have You Been Essay Example for Free

Where Are You Going, Where have You Been Essay Vanity can be exposed as ones greatest weakness. Where Are You Going, Where have You Been, a short story written by Joyce Carol Oates, describes Connies misconception of beauty as her only value, and also the ways in which Arnold Friend, a potential rapist and murderer, manipulates and takes advantage of Connies vanity. Connie is a fifteen year old girl who knows the extent to which her beauty can be used to her advantage. Connie knew she was pretty and that was everything. However, beauty causes Connie to become vain, and thus gives Connie the misconception that she is more powerful than the boys that are attracted to her. This proves that Connie believes her beauty allows her to transcend above other people, especially boys. As a result, although her beauteous physique can be seen as a benefit to Connie, her vanity proves to become her ultimate weakness and it leads to her demise as seen when Arnold Friend states I took a special interest in you, such a pretty girl. Connie becomes powerless in Arnold Friends presence because he manipulates and takes advantage of her vanity and desire for attention. Connies newly found sexuality as a teen gives her control over the boys she encounters at places such as the fly-infested drive in, which she describes as a haven and blessing they yearned for. The drive- in, which is fly-infested in reality, is the sacred building where Connie believes that her beauty can be truly appreciated, whereas at her home, beauty is not acknowledged at all. As a result, Connie further embraces her beauty in order to satiate her need for attention. In her trashy daydreams, Connie describes boys as dissolved into a single face that was not even a face but an idea. Connie is more enticed by the idea of having a boyfriend, which shows that she does not care much for the actual boy. This allows Connie to be more easily overpowered by Arnold Friends disguise when he first comes over to her house to take her away. This is evident when Connie states that for a moment [Arnold] wasnt even in focus but was just a blur standing there against his gold car This shows that Arnold becomes the concept of a  boyfriend to Connie, which is not even a face but an idea. Arnold eventually uses his opportunity as a potential boyfriend to flatter and ultimately overpower Connie in the end. A desire can undermine ones ability to guard ones self from tempting factors. Connies lack of attention from her family, especially her father, engenders her desire to be wanted by a man. Her desire for attention is noticed by Arnold Friend, and thus he uses that desire to his advantage. By turning Connies desire into her weakness, he uses manipulative tactics to overpower her vain personality. As a teenager, Connie is not able to truly identify herself. Connie is both a daughter and a sister to her family. However, her vanity and superficiality causes her to become a sexual object to boys as well, and thus she is flustered as to which role she can truly identify herself with. As a result of Connies identity crisis, Arnold Friend uses this to his advantage and overpowers Connie by further disorienting her with mixed feelings of both violence and passion. This is evident when Arnold threatens to hurt Connies family while attempting to seduce her with flattery, such as I like them the way you are, honey, as well. Arnold Friend psychologically manipulates Connie by acting both loving and violent, and this causes Connie to become powerless in Arnolds presence because she is not accustomed to a males who are so bipolar in emotions towards her. However, there is no rush or urgency as Arnold Friend casually speaks with Connie. This builds up to the suspense up until Connie finally realizes the danger she is in and all she could do is scream into the phone. Although Connie is caught up between the identities of being a daughter, sister, and an object of sexuality, Connies basis for these different roles is fixed upon physical appearance. Connie compares her beauty to her mother and sister, and she is always checking other peoples faces to make sure her own was all right. This shows that Connie fundamentally values physical beauty over all other factors. Although a grotesque encounter is foreshadowed when Arnold warns Connie gonna get you, babe, Connie allows Arnold to converse with her because she liked the way he was dressed. This further proves that Connie is immersed with only the superficial, and this  gives Arnold the chance to overpower Connie by becoming what she desires. Arnold is aware that Connie is primarily concerned with outer appearances, and this allows him to present himself in a desirable manner towards Connie. Connies inability to disregard the superficial in time resulted in her failure to recognize Arnolds disguise, and thus he was able to overpower her. Although Connie thinks of herself as a skilled flirt, she is soon stereotyped as nothing more than the pretty girl. Arnold Friend says, What else is there for a girl like you but to be sweet and pretty and give in? This proves that Connie, a girl who values beauty as the greatest worth, will be inevitably overpowered by a man who values and desires beauty as well. Music is both a shelter and exposure to Connie. Whenever Connie hears music, she feels a glow of slow pulsed joy that seemed to rise mysteriously out of the music itself. Connie was all about the the music that made everything so good. Music is made into such an important entity that it is almost given its own character. Music symbolizes security and safety, and she even describes the music at the drive- in as music at a church service; it was something to depend upon. By comparing it to church, she indicates that music is a form of religion to her. However, music as a religion does not bring Connie salvation. Although music is seen as Connies refuge, it leads to her powerlessness in front of Arnold Friend. One way in which Arnold is able to gain Connies trust is through his disguise and poor attempt to become like the man in the popular teenage songs. However, music is also a factor manipulated by Arnold and he uses it against her. Music is a refuge for Connie and Arnold is aware of that. The same song that was playing both Connies home and Ellies car seemed to blend together. The music, car, and outfit is all used by Arnold Friend as a way to become the type of lover described in the teen songs, and Connie falls for this guise and accepts his facade. Arnolds speech was spoken with a slight rhythmic lilt and Connie somehow recognized them Connie believes that she recognizes Arnold only because he seems to have come out from the teen songs she always listens to. As Connie realizes Arnold is not the idealized man in the songs, she loses recognition of everything that she is familiar with. She says that the kitchen looked like a place she had never seen before. This shows that  Arnold takes away more than Connies music; he takes away Connies life and everything else she is familiar with. Connie misinterprets that everything is the way it was in movies and promised in songs. She believes that her life will replicate the exact lover and life that is promised in the songs, which is just a mere fantasy and delusion in Connies case. As a result, Arnold seduces Connie by appearing to be what was promised in the songs, and overpowers Connie by using music as a tool. Arnold Friend is further able to overpower Connie because she is unsure of her identity that she has at home and everywhere else that is not home. Teenagers often are troubled by the fact that they are no longer children, but they are still not yet adults. As a result, Connie embraces the only thing she is certain of; her beauty. By overemphasizing the value of beauty, she becomes vain and self centered. Although she is troubled by her teenage turmoil, her family does not provide her with any moral support or guidance. Like Arnold Friend, her family is not what they seem. Arnold puts on a guise in order to become the idealized man in popular teen songs. In similarity, her parents appear to be typical parents, but they prove to be partly detached from Connies need. Connies father was away at work most of the time, and didnt bother talking much to them. As a result, Connie needed to seek for male attention elsewhere, such as from the boys at the drive in. Arnold Friend was aware of Connies desire for attention, especially from males, and thus used it to his advantage to overpower her. Even her mother seems to not be concerned about Connies desire for attention. Although at times Connie and her mother are almost friends over coffee, an issue arises that causes the two to argue over something of little value to either of them. Connie indicates that her mother had been pretty once too and as a result, Connie believes that her mother prefers her over June, who is plain and chunky and steady. This encourages Connie to believe that real value lies in beauty, and thus she makes the mistake of embracing vanity. This leads to Arnolds manipulation of Connies beauty and desire, which leads to his empowerment over Connie. As a result of her parents lack of concern and guidance, Connie is powerless when confronted by Arnold Friend. She does not know how to defend herself,  and only relies on her flirting, her beauty, and the fantasy that music represents. Connie was not taught by her parents how to act towards strangers. This is evident because Connies parents would not even ask her obvious parental questions such as Where are you going? or Where have you been? Due to the parents lack of concern, Connie takes advantage of her parents apathetic trust and goes out to places where parents would usually disapprove of. However, Connie feels guilty about deceiving her mom, who is simple and kind enough But the temptations of the drive- in and the boys overpower that guilt. This foreshadows Connies inability to overpower the temptations that Arnold Friend represents. Connie and her mom still manages to share a bond, as seen when Connie thinks to herself Im not going to see my mother again. Connies powerless ness is inevitable because her family did not emphasize true moral values, and as a result Connie embraced her beauty as her only value, which ultimately leads to her end by Arnolds hands. It is evident that Connie was overpowered by Arnold Friend because she embraced vanity as her only value, and also that Arnold took advantage of Connies desire for attention from men. Where are you Going, Where have you Been describes the eventual self awareness of Connie. Throughout the story, Connie has disregarded everything but her beauty. As a result, she only had her vanity as protection from Arnold Friend. This was clearly ineffective because it was obvious that it was Connies beauty and vanity that Arnold had desired since he first saw her. Arnolds desire for Connie overpowered Connies desire for attention, and thus Connie had no choice but to follow Arnold in the end. Although it music was something that made everything good and was something to depend on, Arnold manipulated music as well, and as a result he took away everything that provided joy and a sense of certainty to Connie. Connie had neither moral support nor guidance from her parents, and therefore she overemphasiz ed beauty as a value to the point where it blinded her from viewing Arnold Friend as an old fiend. Arnold Friend was able to disguise himself as an old friend by attempting to be the idealized man portrayed in the songs. He succeeded as a result of Connies misconception that everything is the way it was in movies and promised in songs. When Connie first sees Arnold, she cannot see anything  but her reflection in Arnolds sunglasses. This indicates that Arnold gives Connie the opportunity to see what herself as the stereotypical pretty girl, which Arnold replies what else is there for a girl like you but to be sweet and pretty and give in By manipulating her vanity, her desires, and her music, Arnold is able to take away her identity as a teenager, and thus Connie becomes powerless in the presence of Arnold. However, Connie matures when she casts aside her vanity by sacrificing herself for her familys safety. She eventually overcomes her own vanity in order to protect her family from Arnold, but only after she was completely overpowered by Arnold Friend. Although she was caught be tween the role of being a daughter, sister, and an object of sexual desire, she takes on the role of a hero at the end by giving her life for her family. Despite the fact that Connie became powerless in Arnolds presence, she was still able to overcome her vanity and selfishness for her familys sake, and this proves that Connie became powerful by the end of the story. Works Cited Oates, Joyce Carol. Where Are You Going, Where Have You Been?. Literature: Reading, Reacting, Writing, Compact. Ed. Laurie G. Kirszner., and Stephen R. Mandell.. New York: Heinle, 2006. 579-591 Quirk, Tom. A SOURCE FOR WHERE ARE YOU GOING, WHERE HAVE YOU BEEN?. Studies in Short Fiction 18.4 (Fall 1981): 413. Academic Search Premier. EBSCO. Santa Monica College Library, Santa Monica, CA. 4 Apr. 2008 http://libdb.smc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=aphAN=7133354site=ehost-live Hurley, C. Harold. CRACKING THE SECRET CODE IN OATESS WHERE ARE YOU GOING, WHERE HAVE YOU BEEN?. Studies in Short Fiction 24.1 (Winter 1987): 62. Academic Search Premier. EBSCO. Santa Monica College Library, Santa Monica, CA. 4 Apr. 2008 http://libdb.smc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=aphAN=7151290site=ehost-live

Appearances :: essays papers

Appearances Looks really do matter, no matter how many people disagree with that statement. The first impression does make that big of an impact, but whoever made up that statement as to, "Beauty being in the eye of the beholder" perhaps they are right. Perhaps beauty is formed in the eye of the beholder. But we, as humans will always be superficial and judge others on their looks. Very few people in life get away with their character and intelligence. I find myself to be beautiful but not drop dead gorgeous, well okay on some days I do. So "Beauty is in the eye of the beholder." Everyone has their special qualities in life. But what happens to the one born with a disability? As a child I had many friends, being the outgoing person that I am. I have always been friendly with everyone; the attractive and not so attractive. Even the girl who had a crooked face. I always wondered what happened to her and how she got deformed on the side of her face, she looked so monstrous. Everyday I would see her sitting alone at lunch, always the last one to leave the playground, playing alone everyday, and she was so quiet as well. Kids used to make fun of her everyday, which was very sad. I even feel bad, for I was one who cracked jokes on occasion as well and laughed along with others. One day though my parents had me walk home from school, for I didn't live very far and I saw this girl walking in front of me. She was walking very slowly, staring down at the ground. I decided to say hi and we talked while walking home together. After talking for a while I realized that she is no different then any of us, and she is so sweet, perhaps the sweetest person I have ever encountered in my life. How could I ever make fun of someone like that? I felt so horrible and apologized to her for ever making any mean comments and then I invited her over to play. We became the very best of friends after that. It was so hard though in school talking to her, I suppose I was embarrassed to be seen with her, but after becoming good friends I no longer felt the need to hide our friendship and soon others started talking with her as well, I even introduced her to the rest of my friends and started defending her when others made rude comments. I soon even found out why Appearances :: essays papers Appearances Looks really do matter, no matter how many people disagree with that statement. The first impression does make that big of an impact, but whoever made up that statement as to, "Beauty being in the eye of the beholder" perhaps they are right. Perhaps beauty is formed in the eye of the beholder. But we, as humans will always be superficial and judge others on their looks. Very few people in life get away with their character and intelligence. I find myself to be beautiful but not drop dead gorgeous, well okay on some days I do. So "Beauty is in the eye of the beholder." Everyone has their special qualities in life. But what happens to the one born with a disability? As a child I had many friends, being the outgoing person that I am. I have always been friendly with everyone; the attractive and not so attractive. Even the girl who had a crooked face. I always wondered what happened to her and how she got deformed on the side of her face, she looked so monstrous. Everyday I would see her sitting alone at lunch, always the last one to leave the playground, playing alone everyday, and she was so quiet as well. Kids used to make fun of her everyday, which was very sad. I even feel bad, for I was one who cracked jokes on occasion as well and laughed along with others. One day though my parents had me walk home from school, for I didn't live very far and I saw this girl walking in front of me. She was walking very slowly, staring down at the ground. I decided to say hi and we talked while walking home together. After talking for a while I realized that she is no different then any of us, and she is so sweet, perhaps the sweetest person I have ever encountered in my life. How could I ever make fun of someone like that? I felt so horrible and apologized to her for ever making any mean comments and then I invited her over to play. We became the very best of friends after that. It was so hard though in school talking to her, I suppose I was embarrassed to be seen with her, but after becoming good friends I no longer felt the need to hide our friendship and soon others started talking with her as well, I even introduced her to the rest of my friends and started defending her when others made rude comments. I soon even found out why

Promotion Strategy Fitness Nestle

Nestle Promotion Strategy. – Writing 1 Casestudy February 7, 2010 Nestle constitutes the bigger corporation in the field of research and technology of foods. Her annual investment in Research and Growth is the biggest of the branch while her personnel in this sector exceeds the 3. 000 people. The Nestle Research Centre in Lausanne, where is carried out the basic research, is recognized globally as one of the leading centres of researches in his type with above 300 publications in valid scientific publications each year. The main activity of Group Nestle, which constitutes the bigger enterprise of foodstuffs worldwide, is focused in the sector the general and special human diet. Even if initially her work was based on the milk and the special products of diet for children, many still products were added in her activities with the byway of years, such as chocolates and (CRUNCH, CAILLER, KIT KAT, AFTER EIGHT, SMARTIES etc), coffee (NESCAFE, etc), drinks (NESTEA, NESQUIK etc), cooking products (soups, broths and mash MAGGI, pastas BUITONI, tins LI[B]BY'S etc), products of refrigerator (yoghurt CHAMBOURCY, ice-creams NESTLE, MOTTA and CAMY, desserts etc), natural metal water (PERRIER, VITTEL, SAN PELLEGRINO etc), frozen products (LEAN CUISINE) and products of cerials (FITNESS, CLUSTERS, CHEERIOS etc). Also,in our days NESTLE is taken action in the sector of products of diet of small domestic animals (FRISKIES, GOURMET, FELIX etc), as in the sectors of ophthalmologic (ALCON, OPTI – FREE etc), dermatological pharmaceutical and cosmetic products (NUTRADERM, BENZAC etc). In Greece, Nestle has presence above 100 years and constitutes today one from the bigger industrial companies of foods and drinks. The group Nestle in Greece is today constituted by the companies NESTLE GREECE S. A, NESTLE GREECE ICE-CREAMS S. A, GROUP of CERIALS GREECE. and ALCON INTERNATIONAL GREECE LTD, has totally in 4 factories and occupies in total 1350 people. For the 2006 it realised turnover of 460,6 millions of Euros, with profits above 70 millions of Euros. Chairman and Directing Adviser of Group in Greece is Mr Evangelos Kaloysis which, then long-lasting international military service in the maximum levels of Nestle, undertook also the responsibility of wider region of South-eastern Europe that includes the emerging markets of Albania, Bulgaria and FYROM, as well as Cyprus. It should be marked that the bigger percentage of annual turnover of Group in our country makes from products of factories of Greece. In this assignment we examine and analyze the promotion strategy for the product of Nestle which is named Fitness nestle and it is breakfast cereals mainly for women. The fitness product is the best for women ‘line'. Fitness breakfast cereal helps women manage their line in a sensible way. Fitness helps women not only take off weight but also keep it off as it is made with delicious whole grain flakes. Research shows that women who eat more wholegrain tend to weigh less and are less likely to gain weight over time. Fitness also contains essential vitamins and minerals. Analytically the ingredients for the product are Kellogg’s Special K Cereal (51%) (Rice, Wheat {Wholewheat, Wheat Flour}, Sugar, Wheat Gluten, Defatted Wheatgerm, Dried Skimmed Milk, Salt, Barley Malt Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12), Glucose Syrup, Chocolate Pieces (11%) (Cocoa Mass, Sugar, Emulsifier {Soy Lecithin}), Fructose, Dextrose, Sugar, Humectant (Sorbitol, Glycerol), Vegetable Oil, Emulsifier (Soy Lecithin), Antioxidant (E320). First of all it will be defined the target audience. Geographically the whole region of Greece will be in target. Everywhere in Greece exists a supermarket which offers Nestle Fitness product line must be part of the target. In conclusion geographically there are no limits. Thus , all city sizes will be concluded. In order to be more specific for the target audience will be defined the demographic characteristics. Firstly both gender can use the product, but mainly women are the potential and major consumers, thus women will be focused. Fitness product line is addressed to individuals from 18 to 37 years old. Family status for these individuals is young, single, young married with no children and young divorced. Income segment target is ;= 10000 annual salary. Demographically exist no other constraints. Phychographically the target will consist individuals with lice style status upon the general average and their personality will be characterized as ambitious and selfish. Behaviouristic the target audience will be strong loyal , heavy and regular users, and their market factor sensitivity is more advertising. The promotion strategy will be planned only for a part of the product line of fitness, which need a push. Fitness bars is a line of 7 different flavours. Each flavour has a unique taste but common scope. The price of one package is 2. 57 euros and contains 6 bars. The main competitor is kellogs, which sales the same package in different flavours 2,61 euros. In order to gain a competitive advantage and gain a bigger market share Nestle will apply specific strategy to the promotion. In the spectrum of promotion strategy, this method contains different types of energies. First of all the action , which will take place into the place a consumer can purchase the product. Mostly this point will be in supermarkets or other types of stores where Fitnees bars are sold. A hard-paper stand will be set at the 300 biggest supermarkets. That stand will announce to the potential customer the special offer of the product. That offer will be a 0,30 euros discount and a membership to a contest. The action should represent AIDA’s principles. Attention, Interest, Desire, Action. Attention will be paid by the effectiveness of the stand. Stand will be constructed like a huge Fitness bar with horizontal sleeves and attractive colours. The basic colour for the background will be yellow, because has high impact to catch consumers eye particularly when used with black. After, the board will be in green, because this colour is a symbol of health and freshness and popular for mini products. Inside the packing will be concluded a coupon, in which the purchaser will have the possibility to take part to a contest with a winning prize of free annual membership fee in a popular gym. For this action the costs are: 5000 euros for coupon production, 25000 euros for the stands and no cost for the gym because of a deal. The second part of the promotion strategy, which will follow after the 20 days length of the first action is to promote the fitness bar product line to potential consumers through scientific dietician and nutritionist persons. In Greece exist around 1. 000 people with the previous characteristics. The action will be focused only to the top 150. These persons will be supplied with promotion material, which will explain in scientific terms product healthy characteristics. More specific, Nestle will provide material, which will illustrate the whole product line of the bars and give them as a present posts with a subject from the health world. In addition 10 packages of the product will be send to these persons. The costs of these are: 1500 euros for the material, 3000 for the posts. Finally the last action of the promotion strategy is to approach the 100 biggest gyms around Greece and offer them the range of the bar product with the effectiveness of 50% discount. In that way, Nestle makes two goals. First net sales, even with a good discount and secondly a presentation of the product into the place where the target audience mostly can be found. Totally the costs of these promotion actions will be around 35000 euros. According the desired sales results, costs sound tiny. Desired results are a market share boost of 5% for the next 6 months and an estimated 6% sales growth for the next year. References â€Å"NestleWatch. org†. NestleWatch. org. http://www. nestlewatch. org. Retrieved 2010-01-08. â€Å"FoodAndDrinkEurope. com†. FoodAndDrinkEurope. com. 2007-12-05. http://www. foodanddrinkeurope. com/news/ng. asp? n=81829-nestle-vivartia-milk-prices. Retrieved 2010-01-08. â€Å"Nestle: Following the Customers' Tracks with Google Analytics†. Google Analytics. Archived from the original on 2007-02-20. http://web. archive. org/web/20070220225956/http://www. google. com/analytics/case_study_nestle. html. Retrieved 2007-02-21